Basmati Rice offers many benefits to the health conscious individual. Its natural aromatic presence is only a hint of the fine taste it delivers.

Rice is an essential part of food and it exists as old as earth and water. Today rice is the world’s single most important food crop and primary food for more than 75% of the world’s population. It is a fact that global customers are today more diet conscious than ever before. Rice is an ideal food with low fat and a balanced starch content. It is an energy-giving food.

PAKISTANI BASMATI RICE is called the king of all Basmati rice because of its pleasing aroma, taste and, flavor. It has a striking appearance and in cooking, the grain grows to almost twice its length. Climate, water, skill and farm field are the main factors in growing rice whereas in Pakistan all these conditions are already available for basmati rice. Kalara are famous areas where rice is considered to be the special quality in the world.

KALAR is the heart of the rice growing areas of Pakistan, which have the unique honor of producing the world’s best basmati rice. Kalar has the pride of keeping alive the century’s old tradition of hard work and no compromise on crop irrigated by the rivers originated from mountains enriched with mineral water and the highest peak in the world.